UM Reporters Gain Insights into TV Industry during Visit to Macau Lotus TV

Text: Senior UM Reporter Ku Weng Hin  │ Photo: UM Reporter Liu Yuxin

A group of UM Reporters, led by Katrina Cheong, director of the University of Macau’s (UM) Communications Office, recently visited the headquarters of Macau Lotus TV to gain insights into the local television industry.

UM Reporters visit the headquarters of Macau Lotus TV

The UM Reporters were received by Yan Xiaoli, deputy editor-in-chief of Macau Lotus TV, and Li Sheng, general manager of the commercial department of Aomi, a leading e-commerce platform in Macao, to learn about their operations. According to Yan, Macau Lotus TV has been committed to innovation and has expanded the range of its audience in recent years through partnerships with Aomi. The TV station has been allocating many resources to developing its presence on WeChat and the production of feature stories, says Yan, adding that Macau Lotus TV has sought to increase its revenue from SME advertisements.

UM Reporters discuss with Li Sheng, general manager of the commercial department of Aomi

Li gave the UM Reporters a tour of the TV station’s live broadcast studio and control centre, where they watched a crew and TV hosts preparing for a live broadcast. According to Li, Aomi, with its extensive retailing network, and Macau Lotus TV, which has a team of TV professionals and equipment, are creating synergy to develop a new business model for live broadcasting in Macao.

Left: UM Reporters discuss with Li Sheng, general manager of the commercial department of Aomi
Right: Katrina Cheong (left), director of the Communications Office at UM, presents a souvenir to Yan Xiaoli, deputy editor-in-chief of Macau Lotus TV

After the visit, UM Reporter Sibyl Cai, a third-year student in the Department of Management and Marketing, says she hopes to turn her interest in new media into a career path upon graduating from UM. During the visit, she learned about the differences between the live streaming sectors in Macao and mainland China. She also deepened her understating of how television stations and e-commerce platforms work together. UM Reporter Amber Gu, a first-year student in the Department of Communication, says she has gained insights into the operations of Macau Lotus TV, e-commerce platforms, and the media sector in Macao in general.

UM Reporters Amber Gu(left) and Sibyl Cai in a studio of Macau Lotus TV

Launched in 2012 by the Communications Office of UM, the UM Reporter Programme has reached its tenth year in 2022. Over the years, the programme has trained hundreds of UM Reporters. With its members divided into groups of writing reporters, photo reporters, video reporters, and short video reporters, the UM Reporter Programme aim to provide a platform for students who are interested in interviewing, writing, and multimedia filming to enhance their skills. Through a series of professional training in reporting, news writing, and filming, students can help their potential and enhance their knowledge and practical skills in news reporting.